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Fresh Relevance: Incubation to investment

Fresh Relevance provides people-based digital marketing solutions for online retailers, designed to deliver results throughout the customer lifecycle.

It has created an effective web personalisation platform which gives online retailers the ability to deliver personalized customer experiences and contextually relevant content through email, web, mobile and social channels using behavioural and transactional data in real time. More than 250 household names depend on the company’s technology every day including Cottages4U, Emma Bridgewater, illy, Moss Bros, Thornton’s, Jessops, Harvey Nichols, White Stuff, Hoseasons, Homebase and MoreThan.

"The support we receive from SETsquared is invaluable. Participating in its recent market exploration programme has aided us in developing our penetration into North America."
Fresh Relevance CEO, Mike Austin

“It’s a fundamental part of our philosophy to offer flexible leases which contribute effectively to accelerating our tenant companies’ growth potential. We were delighted to enable Fresh Relevance to establish an impressive headquarters here as a foundation for global outreach.”
Southampton Science Park CEO, Peter Birkett

Such has been the success of our unique approach we are now coming to the attention of leading e-commerce brands globally.

Mike Austin, Fresh Relevance CEO


Increase in revenue per visitor using Fresh Relevance’s web personalisation platform.


Online retailers depend on Fresh Relevance's technology every day.


Increase in conversion rate.

A fresh approach

Founded in 2013, the company came to Southampton Science Park the same year as being accepted into the SETsquared business incubator. Since then, it has experienced spectacular growth. It has won and been shortlisted for several awards while CEO and Co-Founder Mike Austin has been named in SETsquared’s Top 50 Entrepreneurs. In 2017, Fresh Relevance attracted investment of over £2m, creating the foundations for its next phase of growth.

The company subsequently doubled its head office space to over 2,200 sq ft with a strategic move into Southampton Science Park’s newest office accommodation, Benham 5. This is enabling the company to expand its team and provide a firm foothold for global expansion with its sights set firmly on the North American market. 

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