Lunch & Learn Webinar: Brand Strategy
Business as normal’ it may not be, but here at Southampton Science Park, we continue to work hard to support our business community. This is why we are running a series of interactive online sessions with experts in various fields.
Short, sharp, practical, highly informative and engaging, these sessions are designed to ensure that our community of businesses doesn’t just survive but thrive, bouncing back from these challenging times stronger and fitter than ever.
TUESDAY 30TH JUNE 2020 – 11.30-12.30pm
So much more than a logo and a strapline, branding has the power to unlock business growth and build a positive reputation for any business, large or small. But, just like all other aspects of running a successful commercial enterprise, a sound strategic approach is required to realise the full benefits of branding.
This insightful webinar, led by The Escape’s highly experienced Creative Director, Ian Mumford and Head of Commercial Services, Zoe Pedersen, will reveal how to define your brand and turn it into a measurable business asset that delivers commercial impact.
Strategic topics covered will include: an introduction to brand and brand strategy, the brand model and how to define it, the role of purpose, identifying and understanding your audience and how your brand strategy and creativity can influence and guide your business decisions.
Performance topics will include: connecting brand with commercial goals; measuring brand awareness, harnessing employee engagement, driving loyalty and expanding your brand equity. The webinar will conclude with practical advice on implementable strategies, milestone measurements and success signposts, and include the opportunity for questions.
Attendees will also receive a consolidated article to remind you of the key tips and tricks as well as an opportunity to book a free one-to-one hour strategy session with The Escape team.