Breaking into a new industry, alone, isn’t easy. When nobody knows who you are, how do you gain influence, recognition and knock out product sales in record time?
A new book by Emma May, Southampton Science Park’s Catalyst programme alumnus, taps into the heart, mind and soul of a fledgling creative start-up to uncover the truths about what drives a product and person into new-found success in a brand new industry.
Emma is the inventor of the award-winning family friendly card game Quirk! selling over 11,000 copies of the game independently before signing a major licencing deal and gaining industry recognition and awards along the way. She joined the Catalyst business accelerator programme at Southampton Science Park in 2019.
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