Southampton is one of four cities that have been shortlisted for UK City of Culture 2025.
Run as a competition every four years by the Department of Digital, Culture, Media and Sport, the title represents a specific time and place to concentrate and present international cultural activity, bringing performers and works from across the globe to build sustainable collaborations and trusted partnerships.
Winning the prestigious title has enormous benefits, with previous host cities attracting millions of pounds in additional investment, creating jobs and attracting thousands of visitors to their local area. Beyond the immediate vicinity, the designation raises a city’s profile nationwide, and it projects a new facet of the UK around the world.
‘It’s a real chance to put a city on the map – to change perceptions, showcase our diversity and give a voice to every part of our community. If our bid wins, we’ll attract visitors, enterprise and trade that will boost our own homegrown businesses and cultural organisations, bring in investment and boost opportunities for young people. We’ll get the support we need to tackle the challenges we face, too,’ says the bid.
“The people of Southampton are at the heart of this bid, and we will work together to make a real difference to all. There is such a rich variety of culture in the city that it is the natural focus of a bid. I am proud to be leading this bid and am looking forward to an exciting programme which will achieve a great deal and leave a positive legacy for the city." adds Claire Whitaker OBE, Bid Director
The bid team is urging everyone to get behind SO25 and help connect our city with a brighter future. Find out more and show your support at: www.southampton2025.co.uk.